Tuesday, February 11, 2014
by Connie Erickson
MARKETING TO OTHER AGENTS AS IMPORTANT AS MARKETING TO THE PUBLIC!
As the listing agent, I may not always be the one who brings the buyer to the table, but I will be the reason the property sells! When marketing property, I always see the importance of marketing to other real estate agents as it is to market to the consumer or purchaser.
During the listing appointment, I ask copious amounts of questions of the seller about the property. It is important that I do my homework and become the most educated person on the seller's property, so I can share all the information with the cooperating REALTOR.
For every property I represent, I create a special file that I call the property's "fact file". I share this with the other real estate agents prior to them viewing the property. By sharing this copious amount of information, the REALTOR has the information they need to position my listing against the other properties they may be showing. This often times ensures my listing sells over the competition!
